Proteção de dados
Privacy policy
Version December 2025: Please note that only the original German version is authoritative for all legal purposes. This translation is just intended to make information more accessible.
A. Introduction
1. Responsibility
This is the privacy policy of KELLER Pressure AG, which operates internationally under the KELLER Pressure brand. With this policy, we inform our customers, suppliers, applicants and employees, as well as users of our online services, about our data processing practices. Our contact details can be found in the legal notice of our online services, and the contact persons for questions regarding the processing of personal data are named directly in this privacy policy.
In addition, we also provide information here about the data processing practices of KELLER Services & Immobilien AG in relation to its suppliers, applicants and employees.
We take the protection of your privacy and your data very seriously. We collect, store and use your personal data only in accordance with the content of this privacy policy and the applicable data protection regulations, in particular the Swiss Data Protection Act ("DSG") and, where applicable, the European General Data Protection Regulation ("GDPR") and other national data protection regulations.
2. Contact Information of the Controller
KELLER Pressure AG is responsible for the processing described in this privacy policy. KELLER Services & Immobilien AG is responsible for suppliers, applicants and employees of KELLER Services & Immobilien AG.
You can contact both responsible parties at the following address:
St. Gallerstrasse 122
8404 Winterthur
datenschutz@keller-pressure.com
3. Personal Data
Personal data or personal information (hereinafter referred to as "personal data") is information about an identified or identifiable natural person. This includes all information about your identity, such as your name, email address or postal address. Information that cannot be linked to your identity (such as statistical data, e.g. on the number of users of our online offering) is not considered personal data.
No automated individual decision-making or automated decision-making based on your personal data takes place.
4. Processing of Personal Data
Your details are stored by us on specially protected servers within Switzerland or the European Union. These are protected by technical and organisational measures against loss, destruction, access, modification or distribution of your data by unauthorised persons. Only a few authorised persons have access to your data. These persons are responsible for the technical, commercial or editorial support of the servers. Despite regular checks, however, complete protection against all risks is not possible.
Your personal data is encrypted when transmitted over the Internet. We use TLS (Transport Layer Security) encryption for data transmission.
5. Passing on Personal Data to Third Parties
We disclose data within the scope of our business activities and for the purposes stated in this privacy policy, insofar as permitted and as we deem appropriate, to third parties, either because they process it for us or because they wish to use it for their own purposes. In addition to the entities already mentioned elsewhere in this privacy policy, this applies in particular to the following third parties:
- Service providers (such as banks, insurance companies, travel service providers, credit rating agencies), including contract processors (such as IT providers)
- Customers, dealers, suppliers, subcontractors, debt collection agencies, manufacturers, freight forwarders and other business partners
- Certain data is also published (e.g. on our website, on our social media pages, in newspapers or, in some cases, in offers) and is therefore accessible to everyone.
- We also provide reference information, provided that the employee concerned has authorised us to do so in writing.
- Authorities or other third parties if we are legally obliged to do so or if it is necessary to protect our interests, e.g. to combat abuse or protect rights, as well as other parties in potential or actual legal proceedings.
- We may also share personal data with other companies belonging to our group of companies where this is necessary or appropriate to achieve the purposes described here.
Your personal data will only be disclosed if you have consented to the disclosure of data or if we are entitled or obliged to do so on the basis of legal provisions and/or official or court orders. This may include, in particular, the provision of information for the purposes of criminal prosecution, averting danger or enforcing intellectual property rights.
If we transfer your personal data ourselves or through service providers to countries outside Switzerland or the European Union, we comply with the legal requirements for this and also oblige our service providers to comply with these regulations. We will therefore only transfer your data to countries outside Switzerland or the European Union subject to the level of protection guaranteed by the applicable data protection laws. This level of protection is ensured in particular by appropriate safeguards in accordance with applicable data protection laws, where this has not already been established by a corresponding decision of the Swiss Federal Council or – where the GDPR applies – an adequacy decision by the EU Commission.
6. Legal Foundation of Data Processing
In principle, we do not require a legal basis for most of our processing activities due to legal regulations. However, if we nevertheless require a legal basis for our data processing due to applicable data protection laws, we rely on one of the following bases:
- Consent
- Fulfilment of a contract with you or implementation of pre-contractual measures
- Fulfilment of a legal obligation on our part
- Vital interests of the data subject or third parties
- Performance of a task in the public interest
- Our legitimate interests or those of third parties, insofar as this is necessary and your interests, fundamental rights and freedoms do not require the protection of personal data
Within the scope of this privacy policy, we indicate the legal basis on which we process your personal data, where required by law.
7. Data Deletion and Retention
We always delete or block your personal data when the purpose for storing it no longer applies. However, storage may continue if this is required by legal provisions to which we are subject, for example with regard to statutory retention and documentation obligations. In such cases, we will delete or block your personal data once the relevant provisions no longer apply.
8. Changes to This Privacy Policy
We reserve the right to change this privacy policy at any time with future effect. Changes will be made in particular in the event of adjustments to our processing procedures, technical adjustments to the online offering or changes to data protection regulations. The current version of the privacy policy is always available directly via the online offering and becomes effective upon publication there. We recommend that you regularly check for changes to this privacy policy.
B. Your Rights
We attach great importance to explaining the processing of your personal data as transparently as possible and also informing you about your rights. If you would like more information or wish to exercise your rights, you can contact us at any time so that we can deal with your request.
1. Rights of Data Subjects
Depending on the applicable data protection laws, you have extensive rights regarding the processing of your personal data. First of all, you have a comprehensive right to information and, if necessary, you can request the correction and/or deletion or, if necessary, blocking of your personal data. Under certain circumstances, you can also request a restriction of processing or object to our processing. With regard to the personal data you have provided to us, you also have a right to data portability.
If you wish to exercise any of your rights and/or receive further information about them, please contact us at the address given at the beginning of this privacy policy.
2. Revocation of Consent and Objection
Once you have given your consent, you can freely revoke it at any time with effect for the future. Revoking your consent does not affect the legality of the processing carried out on the basis of your consent until revocation. To revoke your consent, please contact the address given at the beginning of this privacy policy.
If the processing of your personal data is not based on consent but on another legal basis, you may object to this data processing under certain circumstances. Your objection will lead to a review and, if necessary, termination of data processing. You will be informed of the result of the review and, if data processing is to continue, you will receive further information from us as to why data processing is permissible.
3. Complaint
If you believe that our processing of your personal data is not in accordance with this privacy policy or applicable data protection laws, you have the right to lodge a complaint with the supervisory authority. You can also lodge a complaint directly with us. We will then investigate the matter and inform you of the outcome of the investigation.
The relevant supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner (https://www.edoeb.admin.ch/edoeb).
C. Data processing in detail
1. Customers and suppliers
If you or your employer are a customer or supplier of ours, we process the data received from you or your employer (name, contact details, contact person, function, all data according to the customer master in the ERP (in particular bank details or billing addresses)) as well as data arising in connection with the customer relationship (offers, enquiries, contracts, correspondence, orders, reminders, other contract correspondence, etc.) in order to process your enquiry or offer, to process your order or our order, to provide or receive support services, etc.
The legal basis for data processing is the initiation or fulfilment of a contract with you. In addition, data processing is based on our legitimate interest in smooth and proper cooperation with our customers and suppliers.
2. Applicant data
You can apply for a job with us and submit all the necessary information and documents.
Upon receipt of an application, your documents will be forwarded to the relevant employees at our company. If you have applied for an advertised position, the documents will be automatically deleted four months after completion of the recruitment process, provided that no other legitimate interests prevent deletion. Such legitimate interests in this sense include, for example, obligations to provide evidence in legal proceedings. If you apply without reference to an advertised position (speculative application), your application will be kept for as long as there is a possibility that it may be of interest. You can request the deletion of your application at any time, even before the expiry of the specified retention periods. In the event of a successful application, the data transmitted will be stored for the purpose of processing the employment relationship in compliance with legal requirements. In all other cases, the legal basis for storing your application data is your consent.
3. Employee data
At the start of employment, we request master data (name, address, contact details) and job-related data (school and professional qualifications, further training, driving licence, etc.); we also need to request data relevant for payroll accounting (such as tax data). If you provide further personal data on a voluntary basis during the preliminary application process, upon hiring or during the employment relationship, this data will also be stored in your personnel file.
If not all information is absolutely necessary when collecting personal data, we will indicate which information is voluntary. You are free to fill in the voluntary information. The only consequence of not providing this information is that certain aspects cannot be taken into account in your favour. Missing voluntary information does not have any negative effects on the employment relationship or its existence.
The information you provide will be processed for the purpose of implementing the employment relationship. The legal basis for processing is the fulfilment of the contract or processing for the purpose of implementing an employment relationship in accordance with national data protection regulations. If you voluntarily provide additional personal data beyond what is necessary for the implementation of the employment relationship, the legal basis for this is your consent.
Data collected during the course of employment, such as communication data, business expense or travel data, health data (e.g. in connection with sick leave) or other data, is processed for the purpose of fulfilling the employment relationship. For the purposes of internal accessibility and communication, employees' business contact details may be published internally within the Group, for example in the form of telephone lists or on the intranet. Internal disclosure is in our legitimate interest, which lies primarily in the effective organisation of professional processes. Further information may be added or collected on a voluntary basis, for example, the date of birth for birthday lists. It is also possible that business contact details may be disclosed to our business partners. Business contact details are only published to the general public, for example on the website, in the case of employees whose designated task is to support business partners or if the employee in question has given their voluntary consent.
We store the data for the duration of the employment relationship and beyond, in accordance with statutory retention obligations. Longer storage is possible if required or permitted by law, for example to prove compliance with all social security regulations.
The recipients of your personal data are our processors, insofar as we have outsourced certain activities necessary for the performance of the employment relationship, such as payroll accounting. We also pass on personal data to public authorities for the fulfilment of their tasks, insofar as we are legally obliged or authorised to do so, for example to tax authorities or social security institutions. The legal basis for this transfer is the fulfilment of legal obligations. We also provide reference information upon prior written authorisation by email.
4. Contact form
If you wish to use the contact form on our website, we will collect the personal data you provide in the contact form, in particular your name and email address. We also store your IP address and the date and time of your enquiry. We process the data transmitted via the contact form in order to respond to your enquiry or request.
You can decide for yourself what information you send us via the contact form. The legal basis for processing your data is your consent.
After we have processed the matter, the data will initially be stored in case of any queries. You can request the deletion of the data at any time, otherwise we will delete the data after the matter has been completely resolved; statutory retention obligations remain unaffected in each case.
5. Newsletter
When you subscribe to our newsletter, your email address will be used by us or our group companies for our own advertising purposes until you unsubscribe. You will receive regular information by email on current topics as well as emails for special occasions, such as special promotions. The emails may be personalised and customised based on the information we have about you.
Unless you have given us your written consent, we use the double opt-in procedure for registration for our newsletter, i.e. we will only send you a newsletter by email if you have expressly confirmed to us in advance that you want us to activate the newsletter dispatch. We will then send you a notification email and ask you to confirm that you wish to receive our newsletter by clicking on a link contained in this email.
Insofar as we require a legal basis, this is your consent if you have subscribed to the newsletter. Within the framework of legal requirements, it may also be possible for you to receive our newsletter from us without your express consent because you have ordered goods or services from us, we have received your email address in this context and you have not objected to receiving information by email. In this case, if we need a legal basis, our legitimate interest in sending direct advertising is considered the legal basis.
If you no longer wish to receive newsletters from us, you can revoke your consent at any time with effect for the future or object to receiving the newsletter in future. Simply use the unsubscribe link included in every newsletter.
We use MailChimp to send our newsletter. MailChimp is a service provided by The Rocket Science Group, LLC, 512 Means Street, Suite 404, Atlanta, GA 30318 (hereinafter: "Mailchimp"). The email addresses of our newsletter recipients, as well as other data processed in connection with the sending of the newsletter, are stored on MailChimp's servers in the United States, so it cannot be ruled out that US authorities may also have access to them. MailChimp also offers various analysis options regarding the extent to which the newsletters sent are opened and used, e.g. how many users an email was sent to, whether emails were rejected and whether users unsubscribed from the list after receiving an email. The analyses are group-based and are not used by us for individual evaluation. Further information on data protection in connection with MailChimp can be found at: https://mailchimp.com/legal/privacy/.
MailChimp uses the information provided and collected to send and evaluate newsletters on our behalf. We have concluded a data processing agreement with MailChimp. This is a contract in which MailChimp undertakes to protect our users' data, to process it on our behalf in accordance with its data protection regulations and, in particular, not to pass it on to third parties.
6. Social Media
In addition to our online offering, we also use various social media channels for information transfer and communication, some of which you will find links to in our online offering or in which you will find links to our online offering. Currently, we also use the following social networks in particular: Facebook, the career network LinkedIn, and YouTube. You can recognise the links by the respective provider's logo.
Clicking on the links opens the corresponding social media pages, which are subject to the respective providers' own terms and conditions and data protection notices. We have summarised the respective notices of the providers for you below.
Facebook: https://facebook.com/privacy/policy
YouTube: https://policies.google.com/privacy
LinkedIn: https://linkedin.com/legal/privacy-policy
No personal data is transferred to the respective providers before you click on the corresponding links. Your visit to the linked site is also the basis for data processing by the respective providers.
The following information on the associated processing of your personal data also applies to our use of social media channels.
6a. KELLER Pressure Facebook Page
In addition to our own online offering, we also operate a company page on the social network Facebook. We use the company page to provide information about our activities and offer a channel for communication. The social network Facebook is operated by Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (hereinafter: "Meta"). In this respect, we use Meta's technical platform and services.
6a 1. Delimitation of responsibility
Please note that you use the company page on Facebook and its functions at your own risk, especially with regard to interactive functions such as commenting, sharing or rating. Alternatively, you can also access the information offered on the Facebook company page on our website.
Within the scope of Facebook's capabilities, we endeavour to ensure the protection of your privacy and your private data. Insofar as your personal data is processed by us in connection with your visit to the company page, the explanations in this privacy policy apply without restriction. Due to the integration of the company page into Facebook's offering, it should also be noted that personal data is simultaneously processed by Meta. When you visit the company website, Meta collects, among other things, your IP address and other information that may be stored in the form of cookies on the device you are using or in the respective browser. We have no influence on the data processing by Meta; in particular, Facebook does not act as a processor for us under our responsibility. According to Meta, Facebook's guidelines, which are available at https://de-de.facebook.com/policy.php, apply to data processing by Facebook. We would like to point out that the data collected about you by Meta in this context may also be transferred outside Switzerland or the European Union.
From a data protection perspective, Meta and we are jointly responsible for the operation of the company website and the evaluation of user data when visiting the company website. In accordance with data protection regulations, we have entered into an internal agreement with Meta to delineate our respective responsibilities.
6a 2. Facebook Insights
Meta offers operators of company pages the opportunity to obtain an overview of the use of the company page and its users via the Page Insights function. Page Insights can be used primarily to access and evaluate statistical data. We use the data from Page Insights to make the company page as attractive and efficient as possible. For this purpose, Meta provides us with data that Meta itself has generated. Further information on how Page Insights works and who is responsible for it is available from Facebook at https://www.facebook.com/legal/terms/page_controller_addendum.
6a 3. Messenger
Users who are registered with Facebook also have the option of communicating directly via Facebook Messenger. If you contact us via Messenger, we will store and use the data transmitted to respond to your enquiry. The legal basis for processing your data is your consent and our legitimate interest in collecting and processing customer enquiries, evaluating customer enquiries and monitoring for misuse.
The data will be deleted as soon as it is no longer required for the purpose for which it was collected. You have the option of revoking your consent to the processing of your personal data at any time; in this case, we will delete the data immediately if there is no basis for further storage.
6a 4. Further information on Facebook
If you have any questions about our use of personal data in connection with the use of the company page on Facebook, please feel free to contact us at any time. The contact details are provided at the beginning of this privacy policy. If you have any questions about data protection on Facebook, please contact Meta directly.
6b. Youtube Channel
We operate a channel on the YouTube video platform. We use this channel to provide information about our activities and offer a channel for communication. The YouTube video platform is operated by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter referred to as "Google").
Please note that you use the video platform and its functions at your own risk. This applies in particular to the use of interactive functions (e.g. discussions, comments).
6b 1. Processing of personal data
The data collected about you when using the service is processed by Google and may be transferred to countries outside Switzerland or the European Union. The processed data includes, among other things, the data you voluntarily provide, such as your name, user name, email address and telephone number, the content you create, upload or receive, such as photos and videos, documents and spreadsheets, as well as comments, your IP address, details of the device you are using, information about the websites and content you have accessed, your location and your mobile phone provider. We have no influence on the type and scope of data processed by Google, the type of processing and use, or the transfer of this data to third parties. Information about what data is processed by Google and for what purposes can be found in Google's privacy policy at https://policies.google.com.
We process the data you enter on YouTube, in particular your user name and the content published under your account, insofar as we may link to or respond to your posts or write posts that refer to your account. The data you freely publish and distribute on YouTube is included in our offering in this way and made available to our followers.
You can restrict the processing of your data in the general settings of your Google account. In addition, on mobile devices, you can restrict Google's access to contact and calendar data, photos, location data, etc. in the settings options. However, this depends on the operating system used. In addition to these tools, Google also offers specific privacy settings for YouTube. You can find out more at: https://policies.google.com/privacy?hl=de&gl=de#infochoices.
6b 2. YouTube Analytics
Google offers YouTube channel operators the option of using the "YouTube Analytics" function to obtain an overview of the use of the account and its users. YouTube Analytics can be used primarily to access and evaluate statistical data. We use the data from YouTube Analytics to make the YouTube channel as attractive and efficient as possible. For this purpose, Google provides us with data that Google itself has generated on its own responsibility. The data we receive from Google is mostly anonymised data and statistics. Insofar as we receive personal data in this context, we are responsible for further processing this data to evaluate the use of our YouTube channel. Further information on YouTube Analytics is available from Google at https://support.google.com/youtube/answer/9002587?hl=de, among other places.
6b 3. Further information on YouTube
If you have any questions about our use of personal data in connection with the use of the YouTube channel, please feel free to contact us at any time. The contact details can be found at the beginning of this privacy policy. If you have any questions about data protection at Google, please contact Google directly.
6d. LinkedIn account
In addition to our own online offering, we also operate a company page on the LinkedIn career network. The KELLER Pressure company page provides information about our company and our activities and offers a channel for communication. The LinkedIn career network is operated by LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland ("LinkedIn").
Please note that you use the career network and its functions at your own risk. This applies in particular to the use of interactive functions (e.g. liking, sharing, commenting).
6d 1. Processing of personal data
The data collected about you when using the service is processed by LinkedIn. It cannot be ruled out that data may also be transferred to countries outside Switzerland or the European Union. The data processed includes, among other things, the data you voluntarily provide, such as your name, user name, email address, telephone number, information about your professional career, profile data, content you create, upload or receive, comments, your IP address, details of the device you use, information about websites and content you visit, and your location. We have no influence on the type and scope of data processed by LinkedIn, the type of processing and use, or the transfer of this data to third parties. Information about what data is processed by LinkedIn and for what purposes can be found in LinkedIn's privacy policy at https://linkedin.com/legal/privacy-policy.
We process the data you enter on LinkedIn to the extent that we may like, comment on or share your posts, or contact and interact with you. The data you freely publish and distribute on LinkedIn is included in our offering in this way.
You can restrict the processing of your data in the general settings of your LinkedIn account. In addition, on mobile devices, you can restrict LinkedIn's access to contact and calendar data, photos, location data, etc. in the settings options. However, this depends on the operating system used. You can find out more about the privacy settings on LinkedIn at: https://linkedin.com/legal/privacy-policy.
6d 2. Analysis
LinkedIn offers LinkedIn account operators the opportunity to obtain an overview of the use of the account and its users. The analysis functions can be used primarily to call up and evaluate statistical data. We use the data to make our account as attractive and efficient as possible. For this purpose, LinkedIn provides us with data that LinkedIn itself has generated on its own responsibility. The data we receive from LinkedIn is mostly anonymised data and statistics. Insofar as we receive personal data in this context, we are responsible for further processing this data to evaluate the use of our LinkedIn account. Further information can be found in LinkedIn's privacy policy at https://de.linkedin.com/legal/privacy-policy.
6d 3. Communication
LinkedIn gives you the opportunity to communicate with us directly. If you contact us via LinkedIn, we will store and use the data transmitted to respond to your enquiry. The legal basis for processing your data is your consent and our legitimate interest. Our legitimate interest lies in recording and processing enquiries, evaluating them and monitoring for misuse.
The data will be deleted as soon as it is no longer required for the purpose for which it was collected. You have the option of revoking your consent to the processing of your personal data at any time; in this case, we will delete the data immediately if there is no basis for further storage.
6d 4. Further information on LinkedIn
If you have any questions about our use of personal data in connection with the use of the LinkedIn company page, please feel free to contact us at any time. The contact details can be found at the beginning of the privacy policy. If you have any questions about data protection at LinkedIn, please contact LinkedIn directly.
7. Use of our online offer
You can generally use our online services without disclosing your identity or providing personal data. In this case, we will only collect general information about your visit to our website. However, for some of the services offered, we will collect personal data from you. We will only process this data for the purposes of using this online service, in particular to provide the requested information. When collecting personal data, only the data that is absolutely necessary must be provided. Additional information may also be requested, but this is voluntary. We will indicate whether a field is mandatory or voluntary. Specific details are provided in the relevant section of this privacy policy.
7a. Information about your computer
Each time you access our online offering, we collect the following information about your computer, regardless of whether you are registered: your computer's IP address, your browser's request and the time of this request. The status and amount of data transferred as part of this request are also recorded. We also collect product and version information about the browser and operating system used on your computer. We also record the website from which the online service was accessed. The IP address of your computer is anonymised (replaced by a random ID number) if technically possible. If this is not possible, we store the IP address only during the use of our service and delete or anonymise it immediately afterwards. The remaining data is stored for a limited period of time.
We use this data for the operation of the online service, in particular to detect and eliminate errors, to determine the utilisation of the online service and to make adjustments or improvements. These purposes also constitute our legitimate interest in data processing.
7b. Use of cookies
Like many websites, our online offering uses cookies. Cookies are small text files that are stored on your computer and save certain settings and data for exchange with our online offering via your browser. A cookie usually contains the name of the domain from which the cookie file was sent, information about the age of the cookie and an alphanumeric identifier.
Cookies enable us to recognise your computer and make any presettings and preferences immediately available. The cookies we use are, as far as possible, so-called session cookies, which are automatically deleted at the end of the browser session. In some cases, cookies with a longer storage period may also be used so that your presettings and preferences can be taken into account the next time you visit our online offering.
Most browsers are set to accept cookies automatically. However, you can deactivate the storage of cookies or set your browser to notify you as soon as cookies are sent. It is also possible to manually delete cookies that have already been stored via your browser settings. Please note that you may only be able to use our online services to a limited extent or not at all if you refuse to accept cookies or delete necessary cookies.
If cookies are not necessary for our online services, we will ask for your consent to the use of cookies when you first visit the online services. With regard to non-essential third-party cookies, you will find a more detailed description of the third-party services we use below. The legal basis for the associated data processing, including any data transfer, is your consent. Once given, consent can be revoked at any time with future effect, in particular by changing the selected settings.
The legal basis for the use of necessary cookies is our legitimate interest in the proper provision of our online services and – insofar as contracts are concluded or fulfilled via our online services – the fulfilment of the contract.
Once you have made a selection regarding the use of cookies, you can change it again at any time.
7c. Integration of services from third-party providers
We use third-party services for some functions in our online offering. These services are predominantly optional functions that you must explicitly select or use. We have concluded contractual agreements with the respective providers for the provision or integration of their services and, within the scope of our possibilities, we endeavour to ensure that third-party providers also provide transparent information about the scope of personal data processing and comply with data protection regulations.
7c 1. Google Tag Manager
For our online offering, we use Google Tag Manager from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google Tag Manager is a tag management system (TMS) that can be used to manage tags, i.e. tracking codes and associated code fragments, on our website. Google Tag Manager can be used to integrate services from Google and other providers into a website.
When using Google Tag Manager, in certain cases the IP address of the device used by the visitor to this website is stored by Google. It cannot be ruled out that data may be transferred to Google in the USA in this context and that US security authorities may be able to access the data under certain circumstances. If technically possible, our first-party solution traq replaces personal data (such as the IP address of your device) with anonymous identification numbers, which means it is not transmitted to Google. In addition, we block direct connections to Google servers wherever possible. Cookies are not set in connection with the use of Google Tag Manager.
Further information about Google Tag Manager and data processing by Google can be found here:
https://support.google.com/tagmanager/answer/6102821?hl=de
https://www.google.com/policies/privacy/
Our legal basis for using Google Tag Manager is our legitimate interest. Our legitimate interest is the management of tracking codes in our online offering, which enable us to analyse the use of our online offering and improve and personalise our services.
7c 2. Google Analytics
We use Google Analytics for statistical analysis. Google Analytics is a web analytics service provided by Google.
Information about your use of the online service is forwarded to a Google server and stored there. It cannot be ruled out that data may be transferred to the USA and that government agencies may have access to this data. However, thanks to standardised IP anonymisation through our first-party tracking (see section below), your IP address is anonymised beforehand on servers in Switzerland. This reduces the possibility of this data being linked to you personally.
Since our first-party tracking (see section below) is interposed, no direct connection between your browser and Google Analytics is established at any time. Personal data, such as the IP address of your device, is replaced directly by anonymous identification numbers and is therefore never transmitted to Google in this way. Cookies are necessary for a reliable analysis of our website – however, we endeavour to ensure that these are only set with your consent and directly by us (first-party), not by Google.
On our behalf, Google uses this anonymised information to evaluate the use of the online offering, to compile reports on website activity and to provide us, as the operator of the online offering, with other services related to website and internet usage. In addition, Google may use the data for its own purposes. Within the scope of these purposes, Google, for example, creates profiles of user behaviour or links the data with other data, for example with an existing Google account. However, first-party tracking does not allow Google to directly associate this data with you.
If you are logged into a Google account while using our online services, Google may collect information about this. We have no influence over these data processing operations. For more information, please refer to Google's privacy policy:
https://support.google.com/analytics/answer/6004245
The legal basis for data processing is your consent.
7c 3. First-Party Tracking traq
We use traq to collect statistical data on the use of our website. The first-party tracking service traq is provided by Buds & Bits GmbH, Sonnackerweg 25, 3510 Konolfingen, Switzerland.
The initial processing of the data takes place on servers in Switzerland. This allows us to maintain control and ensure that your personal data, such as your IP address, is anonymised where technically possible before it is transmitted further or processed by third parties (e.g. for the evaluation and graphical presentation of statistics). After being received by the tracking server, personal data is usually anonymised immediately. IP addresses are replaced by random ID numbers, for example. No data is stored by traq; instead, a buffer to third-party tools such as Google Analytics is created. By using traq, we reduce the risk of your personal data being traceable to third parties or sent to servers abroad. Due to the technical design, this processing is automated and does not require us or our service provider to actively access personal data.
In certain cases, your IP address may still be transmitted because not all partners support first-party tracking. We also ensure that these partners have committed to anonymising the data themselves and complying with applicable data protection regulations and relevant framework agreements (such as the EU-US or CH-US data protection frameworks).
Further information on how first-party tracking works can be found here:
https://traq.ch/de#howitworks.
The legal basis for data processing is our legitimate interest.
7c 4. Google reCAPTCHA
To protect our forms, including against misuse for sending spam, we use the reCAPTCHA service provided by Google for our online offering. The service analyses the extent to which manual input by a user actually takes place and is designed to filter out automated access, for example by scripts or so-called bots. To use the service, it is necessary to transfer the IP address and other data required by Google for the reCAPTCHA service (device information, user behaviour and cookie content) to Google. The legal basis for the transfer of data is our legitimate interest, whereby our legitimate interest relates to protecting our online services from misuse and securing the online services as a whole.
Further information on data protection at Google, including in relation to the reCAPTCHA service, can be found at https://policies.google.com/privacy?hl=de.
The legal basis for data processing is your consent.
7c 5. Microsoft Clarity
For statistical analysis, we use the Microsoft Clarity service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA (hereinafter referred to as "Microsoft") on our website.
Microsoft also uses cookies, among other things, to evaluate user behaviour. The information generated in this way about your use of our online offering is transmitted to Microsoft servers and stored there. It cannot be ruled out that data may be transferred to the USA and that government agencies may have access to this data.
User behaviour is evaluated on the basis of a pseudonymous user ID.
In addition, other pseudonymised data such as usage data (e.g. access times, content visited), meta and communication data (e.g. IP address, type of device used), location data (e.g. information about the geographical location of the device) and movement data (e.g. mouse movements and scroll movements) are used.
The data is processed in order to evaluate the use of our online offering. According to Microsoft, the information stored on Microsoft's servers may also be used for advertising purposes. We have no influence on further data processing by Microsoft. For more information on data processing at Microsoft, please visit: https://clarity.microsoft.com/ and https://privacy.microsoft.com/de-de/privacystatement.
The legal basis for data processing is your consent.
7c 6. Retargeting und Remarketing
Unter Retargeting bzw. Remarketing werden Technologien verstanden, bei denen Nutzern, die zuvor eine bestimmte Internetseite besucht haben, auch nach Verlassen dieser Internetseite noch passende Werbung eingeblendet wird. Hierfür ist es erforderlich, Internetnutzer über die eigene Internetseite hinaus wiederzuerkennen, wofür Cookies der entsprechenden Dienstleister zum Einsatz kommen; ausserdem wird das bisherige Nutzungsverhalten berücksichtigt. Wenn ein Nutzer sich beispielsweise bestimmte Produkte ansieht, können ihm diese oder ähnliche Produkte später als Werbung auf anderen Internetseiten eingeblendet werden. Es handelt sich um personalisierte Werbung, die an die Bedürfnisse der einzelnen Nutzer angepasst ist. Für diese personalisierte Werbung ist es nicht erforderlich, dass über die Wiedererkennung hinaus eine Identifizierung des Nutzers erfolgt. Die für das Retargeting bzw. Remarketing verwendeten Daten werden von uns daher auch nicht mit weiteren Daten zusammengeführt.
We use such technologies to place advertisements on the Internet. We use third-party providers to place the advertisements. Among other things, we use services from Google that enable the automatic display of products that are of interest to Internet users. This function is implemented by cookies. It cannot be ruled out that data may be transferred to Google in the United States in the course of this process and that US security authorities may gain access to the relevant data.
Further information on this technology can be found in Google's privacy policy at https://policies.google.com/privacy. The installation of cookies for Google Remarketing and Google AdWords Conversion Tracking can be prevented altogether from the outset by adjusting the settings of the respective browser software by visiting the website https://www.google.com/policies/privacy/ads and changing the corresponding settings. Regardless of the above options for preventing data processing using cookies in connection with Google AdWords Conversion Tracking, our use of such cookies or these services is subject to your express consent.
7c 7. Linkedin Insight Tag
The LinkedIn Insight Tag uses cookies to collect information about website visits on our website (e.g. clicking on certain elements or time spent on individual pages). All personal data collected is anonymised so that neither we nor LinkedIn can trace it back to individual persons. However, if you are logged into LinkedIn while using our website, LinkedIn may still link the data to your user profile. The anonymised data is deleted after 180 days at the latest.
We use this technology to improve our advertising measures on LinkedIn. When using the LinkedIn Insight Tag, a connection to LinkedIn servers is established. This means that the IP address of the device used by the visitor to this website is stored by LinkedIn. It cannot be ruled out that data may be transferred to LinkedIn in the USA in this context and that US security authorities may be able to access the data under certain circumstances.
Further information on the LinkedIn Insight Tag and data processing by LinkedIn can be found here:
https://www.linkedin.com/help/linkedin/answer/a427660/
The legal basis for data processing is your consent.
7c 8. Google Maps
We use the Google Maps map service for our online offering. Google Maps is a service provided by Google.
In order to comply with data protection regulations, the terms of use for the map service include data protection provisions that serve to protect you. Google's terms of use for the map service can be found at https://www.google.com/intl/de_US/help/terms_maps.html, and general explanations from Google on data protection are available at https://policies.google.com/privacy.
The legal basis for the integration of the map service is our legitimate interest. This lies in the provision of map material for your orientation. Our legal basis for setting cookies in connection with the use of Google Maps is your consent.
7c 9. Using YouTube
Our online offering includes YouTube videos, which we play using a plugin from the Google-operated service YouTube (hereinafter: "YouTube"). The service is operated by Google.
When you visit a page on our website that has a YouTube video embedded in it, Google initially only receives the information necessary for embedding and no cookies are set for usage analysis. Only when you play the embedded video does Google receive further information; Google may also set cookies to analyse your user behaviour. When you play the video, Google's YouTube servers are informed, for example, which page of our online offering you are playing the video on.
If you are logged into your Google account, you enable Google or YouTube to assign your surfing behaviour directly to your personal Google profile. We therefore recommend that you only play embedded YouTube videos if you agree to the associated data processing by Google. You can prevent data being assigned to your Google profile by logging out of your YouTube account. Further information on the handling of user data can be found in Google's privacy policy at https://www.google.de/intl/de/policies/privacy, which also applies to YouTube.
We use YouTube to show you videos and provide you with more information about us and our services. The legal basis for embedding the videos is our legitimate interest; however, the videos are only played and further data processing only takes place on the basis of your consent.