Branding

We Are KELLER Pressure

Since 1 April 2025, we will operate worldwide as KELLER Pressure in order to establish ourselves globally as a uniform, strong and recognisable brand. Even with the new name, we will remain unique, independent and remain true to Switzerland as a production location.

  • We are KELLER Pressure. The reorganisation of the brand identity and official communication includes web presence, online presence, offline advertising, public relations, event relations and event marketing.

  • Support us by using the new name KELLER Pressure.

  • Effective 1 January 2026, the legal names of our head office and our legal entities will also change. Until that date, KELLER Druckmesstechnik AG and the legal names of our subsidiaries (legal entities) will continue to be used for invoices, contracts and legally binding documents. 

 

FAQ

What is our official brand name?

KELLER Pressure is our new international brand. 

What is the legal name of our head office?

Until further notice, we are registered as KELLER Druckmesstechnik AG.

The change of name to KELLER Pressure AG will take effect on 1 January 2026. The same applies to our international locations. We will inform all our business partners of further details in good time.

Has anything changed in the ownership structure, has KELLER Druckmesstechnik AG been bought up?

No, KELLER Druckmesstechnik AG remains a family business, run by Tobias and Mike Keller, the sons of company founder Hannes W. Keller.

Will I keep my previous contact persons?

Yes, the rebranding has no impact on personnel or responsibilities either at the head office or at the locations worldwide.

Will this have a negative impact on product quality?

No, we continue to develop and produce in Winterthur and are committed to the highest Swiss quality and precision.

Does the name change affect existing orders / offers / contracts?

No, all existing agreements remain valid.

Why KELLER Pressure?

KELLER Pressure is short, internationally understandable and says what we do.
The sole use of KELLER leads to confusion and does not create a clear link to our company's activities. keller-druck.com and KELLER Druckmesstechnik are ambiguous and can only be understood in German-speaking countries.

Will there be any changes to the logo?

No, the seagull with the Swiss cross and the lettering will remain.

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